Established in 2007  |  Ethical Pharmaceutical Marketing Company
Home / Our Journey

Growth Earned Through Field Discipline and Portfolio Focus.

Milestones that demonstrate sustained execution, not promotional exaggeration.

2007

Operations Commenced

Commenced operations with 10 products, five territories and manual field reporting.

2009

Early Expansion

Expanded to 30 products and 10 territories; introduced online reporting.

2012

Operational Strengthening

Expanded to 65 products and strengthened Tamil Nadu operations through direct billing and dispatch.

2015

New Markets

Entered selected markets in Andhra Pradesh and Kerala.

2018

Consolidation

Reached 75 products and consolidated operations after withdrawing from Kerala.

2019–2021

Business Continuity

Maintained business continuity during the pandemic while prioritising employee safety and operational discipline.

2024

Portfolio Refinement

Reshaped the portfolio to 60 active products with greater focus and market differentiation.

2026

Systems & Governance

Strengthened employee policies, structured reviews, mobile field reporting and ERP development.

Heritage through discipline. Growth through responsibility.

60 Active Products Across a Focused Multi-Speciality Portfolio.

See where this disciplined growth has taken our product range today.

View Product Portfolio